LACMA, Patient Care Foundation Launch Digital Billboard Campaign Sharing Daily COVID Data
Digital Billboards Along Busy LA Freeways will Share Daily COVID Infection, Hospitalization, Death Rates, and Vaccination Appointment Information
September 9, 2021 -- Los Angeles, CA –The Los Angeles County Medical Association (LACMA) and the Patient Care Foundation of Los Angeles County have kicked off a 30-day campaign using digital billboards along busy Los Angeles freeways to share daily COVID-19 infection, hospitalization, and death rates along with important vaccine appointment information.
“To reach people who may not watch or read the news every day, or don’t have access to statistics on a regular basis, we need to share the impact the Delta variant is having on Los Angeles families, neighborhoods, and communities,” said Dr. Jeffery Lee, president of the Los Angeles County Medical Association. “Our collective goals are to reduce infection, hospitalization, and mortality rates which are still too high in specific areas and among African American and Latinx populations and increase vaccination rates,” he said. “By using these digital billboards, we can message commuters more than 1,200 times per day with each billboard as we utilize four boards located off the 5, 405, and 91 freeways, with exceptionally high traffic flow. With over 8 million impressions over 30 days in English and Spanish, we hope to reduce infections, ease the burden on our hospitals and ICUs, and save lives.”
“The Patient Care Foundation, the non-profit arm of the Los Angeles County Medical Association, is dedicated to improving access to healthcare services for vulnerable communities. We are proud to partner with LACMA to let people know just how far we have to go to stop the spread of COVID-19 and the Delta variant and, more importantly, how to get vaccinated,” said Dr. Troy Elander, chair of PCF. “Our thanks to LAMAR Advertising for working with us on this campaign that is so important to our community.”
The campaign started September 6 and will run for 30 days with both English and Spanish versions. It was developed to support the Los Angeles County Departments of Public Health and Health Services and illustrates LACMA’s commitment to serving not just the medical community but public health organizations through education and outreach.
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